More To That

An illustrated, long-form blog that delves deeper into the things that make us who we are.

Thinking In Stories

Transform your ideas through the art of storytelling.

Hey there, it’s Lawrence!

Three years ago, I started More To That to share my ideas as stories. Since then, my posts have been read 2 million times from almost every country in the world. That still sounds absurd to me, but hey, I’m grateful.

I’ve learned a lot about storytelling over the years, and how it acts as a beacon for your thoughts. The ability to transform your ideas into stories is a magnetizing force, and this skill will only grow more valuable with time.

I’m working on a course that shares everything I know about the craft.It will show you how to identify your best ideas, connect them together, and package the result into great stories that showcase your unique voice.I will start with a small beta cohort of students so I can first perfect the material. The beta will cost $460, which is a significant discount over the final price.

This course is for anyone looking to share their thoughts in novel ways. Writers, entrepreneurs, marketers, investors, programmers, you name it. Any field where the best narrative wins is a perfect fit.

The journey will be broken down into 8 modules:


Let’s go into the details for each one:

Ideas are abundant, but your perspective is one-of-a-kind.

We will start by combing through your curiosities, skills, and interests to discover your Unique World. This is the special place in the Idea Universe that you – and only you – can occupy.

I will share the details of my personal journey as an example of this process in action.

Ideas come and go. Idea Playgrounds are where they last.

I will go over how I store my ideas, using digital note-taking tools (I use Roam Research, but anything works here) and that timeless tool we call memory. We will go over which information sources are reliable nodes for great stories, and how to recall these ideas when you need them most.

The biggest obstacle for any storyteller is the belief that there’s no story to tell.

This happens when you feel like you’re out of ideas, or when you think that all the available insights are not your own.

To resolve this tension, I’m going to introduce a different approach to selecting topics, which I call the Thematic Lens. By viewing your ideas through this lens, you will always have something to discuss.

Once you have your topic, it’s time to build the foundation for your story.

I will go over the concept of a Messy Book, and how to use it to create an effective outline. Whether your story is 500 words long or 5,000, you’ll be able to structure it using this system.

To make it concrete, I will also share my exact outlines for some of my most popular posts.

Simplification is the purest form of understanding.

I will teach you how to take complicated ideas and make them easy for your readers to understand. We will build analogies, set up examples, and create graphs to simplify every element of your story. Practical exercises, done together.

Oftentimes, great insights are extracted from dense books, jargon-filled research papers, and droning lectures. Not too exciting, eh?

In this lesson, I’ll go over how to liven up the elements of your story to make it memorable. We’ll discuss narrative arcs, unexpected connections, and the usage of Fun Magnets to keep readers engaged.

Writing is the conduit to finding your voice. But like anything worthwhile, it’s hard.

We will go over some best practices I’ve picked up over the years to make the process smoother. You’ll learn about word choice, paragraph transitions, and distraction-free environments.

Then you’ll put these skills to use by writing a story and sharing it with your peers.

Once your story is complete, it’s time to get it to the right people.

I’ll walk you through two methods of distribution: (1) publishing platforms and (2) email newsletters. I’ll go through the pros and cons of each, and will show you specific ways to build an audience on either one.

To make it concrete, I’ll share a personal guide on how I use platforms for reach, and newsletters for depth. This framework will apply to any platform of choice.

Three final things before I wrap up here:

(1) It will be interactive.

This is not a course where you do everything on your own. We will be in a live classroom together for multiple hours a week, and you will be learning with a cohort of peers.

We will be keeping each other accountable, motivating one another, and building a community along the way. After all, that is what makes learning fun.

(2) It will be an experience.

You can think of this course as the most in-depth thing I’ve ever created. Imagine the biggest More To That post ever, then multiply that by 10.

Expect all kinds of frameworks, memorable analogies, and hundreds of illustrations. I am creating this thing as if it were a story itself, using the very principles that I will be teaching.

(3) It will be practical.

Everything you learn will be put into practice. We will be creating stories together, sharing them with one another, and giving feedback along the way.

After I share my exact process, we’re going to actually do it. Together.

That’s it! Now it’s time for me to return to my cave and build this thing.

I want this course to be the best thing I’ve ever made, where every idea and concept will be forever relevant. I can’t wait to share the result with you.

If you want to be a part of the beta cohort, enter your email below. I want to keep this beta group small, so the earlier you sign up, the better. You will hear from me when the course is ready, and I will also send you cool updates along the way =).

Talk soon,


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