More To That

An illustrated, long-form blog that delves deeper into the things that make us who we are.

Thinking In Stories

Transform your ideas through the art of storytelling.

Hey there, it’s Lawrence!

Three years ago, I started More To That to share my ideas as stories. Since then, my posts have been read 2 million times from almost every country in the world. That still sounds absurd to me, but hey, I’m grateful.

I’ve learned a lot about storytelling over the years, and how it acts as a beacon for your thoughts. The ability to transform your ideas into stories is a magnetizing force, and this skill will only grow more valuable with time.

Thinking In Stories is a 4-week long course that shares everything I know about the craft.It will show you how to identify your best ideas, connect them together, and package the result into great stories that showcase your unique voice.The course is currently closed for enrollment(join the waitlist for the next cohort here).

This course is for anyone looking to share their thoughts in novel ways. Writers, entrepreneurs, marketers, investors, programmers, you name it. Any field where the best narrative wins is a perfect fit.

The journey will be broken down into 6 modules:


Let’s go into the details for each one:

Ideas are abundant, but your perspective is one-of-a-kind.

We will start by determining your unique storytelling DNA through the Levers of Identity. This will help you discover the special place in the Idea Universe that you – and only you – can occupy.

A great story makes you care about a problem as if it were your own.

In this module, I’ll go over the Insight Menu, and the three frames you can use to keep your audience engaged. To make it concrete, I will show you how I used it to create my most popular post to date.

Simplification is the purest form of understanding.

I will teach you how to take complicated ideas and make them easy for your audience to understand. We will build analogies and create frameworks to simplify every element of your story. Practical exercises, done together.

Even in works of nonfiction, creating characters and constructing scenarios are powerful tools. In this module, you will make fun characters, learn the Three P’s framework, and build a small world of your own.

Now that you have all the pieces, it’s time to put them together.

You will use the Structure Toolbox to create an effective outline, and will learn how to organize your ideas into a compelling narrative.

Writing is the conduit to finding your voice. But like anything worthwhile, it’s hard.

We will go over some best practices I’ve picked up over the years to make the process smoother. You’ll learn about developing a style, selecting a publishing cadence, and writing in distraction-free environments.

Lastly, we’ll walk through two methods of distribution, and how to get your stories to the people that matter.

Three final things about the course before I take you to the enrollment menu:

(1) It will be interactive.

This is not a course where you do everything on your own. We will be in a live classroom together for multiple hours a week, and you will be learning with a cohort of peers.

We will be keeping each other accountable, motivating one another, and building a community along the way. After all, that is what makes learning fun.

(2) It will be practical.

Everything you learn will be put into practice. We will be creating stories, sharing them, and giving feedback along the way.

After I share my process, we’re going to actually do it. Together.

(3) It will be an experience.

This course isn’t a series of lectures. That’s boring, and boring has no place here.

Instead, it’s been structured as a 4-week virtual camping trip that we will take together. There are many areas for us to explore, and we will visit each of them during our live workshops.

As a preview, here’s the map of the campground, all of which will make sense on Day 1:

Story Campground

Expect all kinds of frameworks, memorable analogies, and hundreds of illustrations. Simply put, Thinking In Stories has been designed as if it were a story itself, using the very principles that I will be teaching.

Choose Your Edition

Next cohort starts in March 2022

(Details below are subject to change)

Frequently Asked Questions

Nonfiction storytellers (bloggers, essayists, educational content creators, etc.) will benefit most from this course. However, many of the principles also apply to fiction, especially the modules on simplifying ideas and building worlds. There are all kinds of storytellers in the More To That community, and the course is designed to encompass a range of styles.

Yes. Writing is critical to storytelling, even if it’s not your medium of choice. For example, a YouTube creator still needs to structure their story into a script. A public speaker has to outline their thoughts into the written word before they hit the stage. Writing is the best way to organize your ideas into cohesive narratives, so expect to do a lot of it here.

Aside from the two live sessions each week, students should set aside 3 - 5 hours a week for assignments and projects. This is a rare opportunity to create and share stories with a group of peers, so I encourage you to make the most of it.

Both the Essential and Premium editions receive:

  • 6-module curriculum
  • 9 live classes over Zoom
  • Access to a student-only forum
  • Guided workshops and projects

Premium students receive the following additional benefits:

  • 2 live Q&A sessions, which are intimate group discussions to go through any of your questions
  • A bonus workshop on note-taking, where I will go through my system and the tools I use
  • Free enrollment in the Essential edition of the next cohort so you can experience the course again!

We will briefly go over distribution in the final module, but marketing is not a focal point of this course. The most important thing is to understand what it takes to create great stories; after all, an audience forms only when you have compelling stories to share.

For the first cohort (Oct - Nov 2021), there will be no refunds provided. Spaces are limited, so please join only if you're certain that you want to take this course.

This refund policy may change for the next cohort (early 2022), but it's still TBD.


If there are any other questions you have that I didn’t address here, just send me an email at and I will be in touch soon.

This course has been months in the making, and I’m so excited to share it with you. If you’re ready to transform your best ideas into captivating stories, I’d love for you to join me in this experience.

Talk soon,


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