Thinking In Stories
Transform your ideas through the art of storytelling.
As a curious person, you have a lot of ideas:
While it’s great to have all this knowledge, there’s a big problem you keep facing:
You’re not sure how to communicate these ideas effectively.
You love sharing your thoughts, but you’re not satisfied with how you’re presenting them.
Perhaps the external response you’re getting doesn’t match your level of enthusiasm. Or perhaps it’s coming from your inner voice, saying that you could have framed the idea better.
That’s because an idea on its own is just information. At best, it’ll be a good point to consider, but will quickly fade away from memory. What you really want is the ability to shift someone’s perspective, and to do it in a way that lasts.
As it turns out, there’s only one reliable way to do this:
You have to transform your ideas into stories.
Three years ago, I started More To That to share my stories with people. Since then, my posts have been read 3 million times from almost every country in the world. That still sounds absurd to me, but hey, I’m grateful.
I’ve learned a lot about storytelling over the years, and how it acts as a beacon for your thoughts. The ability to discover the narrative in your ideas is a magnetizing force, and this skill will only grow more valuable with time.
Thinking In Stories is a 4-week long course that shares everything I know about the craft.It will show you how to identify your best ideas, connect them together, and package the result into great stories that showcase your unique voice.The courseis now open for enrollment.
Thinking In Stories is for anyone looking to share their thoughts in novel ways. Writers, entrepreneurs, YouTubers, marketers, investors, programmers, you name it. Any field where the best narrative wins is a perfect fit.
The journey will be broken down into 6 modules:
Let’s go into the details for each one:
Ideas are abundant, but your perspective is one-of-a-kind.
We will start by determining your unique storytelling DNA through the Levers of Identity. This will help you discover the special place in the Idea Universe that you – and only you – can occupy.
A great story makes you care about a problem as if it were your own.
In this module, I’ll go over the Insight Menu, and the three frames you can use to keep your audience engaged. To make it concrete, I will show you how I used it to create my stories, and you will then build one for your story as well.
Simplification is the purest form of understanding.
I will teach you how to take complicated ideas and make them easy for your audience to understand. We will build analogies and create frameworks to simplify every element of your story. Practical exercises, done together.
This is the most underrated tool in nonfiction storytelling, and you will learn how to take advantage of this big opportunity. In this module, you will create fun characters, learn the Three P’s framework, and build a small world of your own.
Now that you have all the pieces, it’s time to put them together.
You will use the Structure Toolbox to create an effective outline, and will learn how to organize your ideas into a compelling narrative. If you’re not a fan of outlines, I’ve got you covered too.
Writing is the conduit to finding your voice. But like anything worthwhile, it’s hard.
We will go over some best practices I’ve picked up over the years to make the process smoother. You’ll learn about developing a style, selecting a publishing cadence, and writing in distraction-free environments.
Lastly, we’ll walk through two methods of distribution, and how to get your stories to the people that matter.
Course Schedule
Next cohort starts January 30, 2023
Thinking In Stories includes:
I will teach two 90-minute sessions a week for 4 weeks. I’ll go over frameworks and strategies for each module, and will provide live exercises to help you bridge the gap between theory and application.
Every Saturday morning, you will use the Thinking In Stories method to outline a story and create it in one sitting. This is a guided 90-minute exercise where you identify your story’s building blocks, discuss them with your peers, and shape your piece afterward. Think of it as a practical accountability session every week.
At the end of each Monday and Thursday session, I will stay behind and address any questions or comments you may have. The previous cohort said this was one of their favorite parts of the course, and I’m excited to do it again. I’ll stay on and chat about whatever is on your mind.
This is the vibrant storytelling hub that you will live in for 4 weeks. After every session, you will post your reflections in a group Campfire space, where your peers provide feedback and share their thoughts with you. There will also be a private Toolkit you can access, which includes bonus recordings and strategies you can use at any time.
If you’re a visual person (like I am), here’s the schedule in one image to keep things simple:
For the Premium schedule (which includes a bonus session on note-taking and a live Q&A at the end of the course), check out the visual here. The premium sessions will be held at 10:00 AM – 11:00 AM PST.
Alumni Testimonials
We’d hd some amazing alumni, and a few of them are here to tell you about their experience. Click on the highlighted part of each quote to watch a short video of them talking about it.
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If you’d like to check out more testimonials from our alumni, you can visit our wall of love.
Choose Your Edition
Next cohort starts January 30, 2023
Frequently Asked Questions
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If there are any other questions you have that I didn’t address here, just send me an email at contact@moretothat.com and I will be in touch soon.
I’m confident that this course will shift your identity as a storyteller, and I’m so excited to share it with you. If you’re ready to transform your best ideas into captivating stories, I’d love for you to join me in this experience.
Talk soon,
Lawrence
